A content engine that brings decision makers to you.
Spend an hour a week sharing your ideas with us, and we'll turn them into LinkedIn posts, short-form videos, and podcast content that makes you the obvious expert in your space.
Here's what you're getting
Stop being the best-kept secret in your space.
It's time to let opportunities come to you instead of the other way around.
LinkedIn posts
3 to 5 posts per week, written in your voice and built to reach the right people.
Video Content
We write the script and plan the flow. You film. We edit and publish.
Podcast Content
We prep the structure and talking points. You record. We edit, write show notes, and publish.
1 hour a week
That's it. No writing, no editing, no scheduling. Just show up and share what's on your mind.
The Three Invisible Traps
Most founders are working harder than ever to be heard, yet they remain effectively invisible to the people who matter. It's not a lack of effort. It's a reliance on outdated models that prioritize noise over authority. Before you build your engine, you have to recognize the traps that are keeping you stationary.
The Founder-as-Influencer Trap
It's easy to assume a big following or strong engagement means you're building authority.
In reality, that's often just visibility, drifting toward the influencer lane. The content gets seen, but it doesn't change how serious buyers perceive you.
The "Just Start Posting" Trap
Founders are told to "just start posting." So they share a lesson here, an opinion there, whenever they have time.
Without an owned-idea, content stays scattered. Nothing compounds. You're active, but you aren't remembered.
The Ghostwriter Trap
Hiring a team usually fixes output, but not thinking. They turn words into posts without challenging your ideas.
The content sounds like you, but it doesn't feel like leadership. It's safe. Polished. Forgettable.
The Gravity Engine
Four forces engineered to pull decision-makers into your orbit.
Center of Gravity
There is no better way of making your customers feel seen than articulating, obsessing, and talking about the very problems that they're going through. Who better can solve the problem than the one who understands it deeply? Understanding builds trust. Trust opens the door to action. That's how authority is built, long before the first conversation ever happens. We'll get you there.
The Content Engine
You can only own an idea when you consistently create content around it. But authority and presence compounds not through volume, but through intention. When your ideas show up repeatedly across formats and platforms, your thinking becomes familiar. Each video, podcast, or post should exist to reinforce the core narrative. Consistency matters, but coherence matters more.
Demand Capture
What's the point of building all this trust and visibility if there's no way to turn demand into sales? Most decision-makers engage quietly. They watch, listen, and understand how you think long before they're ready to reach out. When demand is captured properly, authority stops being passive and starts producing a predictable flow of opportunities.
Authority Distribution
Authority Distribution means designing content that speaks the language of and naturally resonates with founders, executives, and decision-makers, then placing it where they already pay attention. Gravity ensures it shows up in the rooms where serious conversations already happen.
Pricing
One plan. One hour a week. We handle the rest.
Founder Context & Insight Extraction
In a single weekly session, we learn how you think, what you've built, and where you're going, so every piece of content sounds like you at your sharpest, never a template and never stale.
Demand Capture
Every week, we surface the right people who engaged with your content so your sales team can follow up.
Authority & Narrative Alignment
We find the core idea you can own, the one that makes decision-makers stop and think "I need to talk to this person."
Full Content Creation
Professional writing, editing, and design across platforms, built for your audience, not a general feed, and run through a publishing pipeline that fits your schedule, not ours.
Ongoing Research
We watch your space, track what's compounding, and refine every month so your authority keeps building.
The equivalent of a full content team, without the headcount.
"Two inbound enterprise deals closed in 90 days. Both found me through my content."
Sarah R.
Founder, B2B SaaS — Series A
Gravity works with 6 founders per quarter.
Q3 onboarding starts July 7.
Support
Frequently Asked Questions
What is included in the monthly fee?
The $3,000/mo fee covers everything. We write your scripts, guide you through filming, edit the final content, and handle publishing across every platform. That's on top of demand capture reporting, ongoing strategy refinement, and a weekly content interview to keep everything sharp. You're getting a full content team in a single subscription.
How much time is required from me each week?
Our goal is to protect your builder time. You can expect to spend about an hour once a week in a content interview. Outside of that, your involvement is minimal: reviewing and approving the final output before it goes live.
Is there a long-term contract or commitment?
No. We operate on a month-to-month basis. We believe in earning your trust through daily proof, so if we aren't moving the needle for you, you shouldn't be forced to stay. You can pause or cancel at any time.
How soon can we start seeing results?
The first 14 days are focused on strategic foundation: extracting your context and building the engine. By week 3, your first content is live and you have your first demand capture report in hand. By month 3, you should be seeing inbound engagement from the right decision-makers, a growing body of owned ideas in your name, and a weekly list of outreach opportunities your sales team can act on. The goal is a measurable shift in how the right people find and perceive you.
How is this different from hiring a ghostwriter?
A ghostwriter turns your words into posts. We build the full architecture around your ideas: positioning, narrative strategy, and the demand capture system that tells you exactly who engaged and whether they're worth a conversation. Ghostwriters write. We engineer.
Do I need to already have an audience?
No. Most founders we work with are starting from scratch or haven't been active online. What you need is real expertise and a business worth talking about. The audience is a byproduct of the system, not a prerequisite for it.